Update: As of 9/15/2017, we’ve donated over $500 to animal rescue organizations solely from your purchases! Simply from choosing to buy Gemma Rose poop bags over any others, we were able to impact the lives of many animals and raise awareness of animal rescue volunteers! Thank you!
We hold the stamp of ‘Supporting Animal Rescue’ on all our products in the highest regard. When you purchase a Gemma Rose product, you are directly contributing towards saving animals who are out of time and out of options. The Gemma Rose Project was founded on the simple premise to help raise awareness for animal rescue and also to become a sustainable source of financial funding for rescue organizations around the United States. We support animal rescue efforts in the following ways:
- A minimum of 20% – 40% of the profit per box is donated directly to an animal rescue organization, depending on the type of purchase. On the first of every month, the Gemma Rose Project will send this donation to the animal rescue group that we have partnered with. All partnership organizations are vetted by the Gemma Rose Project and must be a registered 501c(3) organization. The first partner organization that the Gemma Rose Project is supporting via donations is Eleventh Hour Rescue in New Jersey. In the future, we plan to set up more relationships with other rescue groups and will be announcing an affiliate program and changing the purchase process so that our customers can choose which approved rescue partnership they would like the Gemma Rose Project to direct their contribution to.
- The Gemma Rose Project also donates product to be sold at animal rescue fundraisers at retail price, and anywhere from 30%-100% of the total retail value is given to the rescue organization.
- Aside from direct monthly donations, we take another portion of our profits and ‘pledge’ money to specific rescue campaigns and animals in need on social media. Follow us on Facebook to learn more!
- We vow to raise awareness for animal rescue through every avenue possible. One example avenue is through our rescue spotlight section where we capture the story and award a rescue volunteer. Our own staff are boots on the ground, in the ‘trenches’, fighting the battle against animal abuse. It’s in our DNA.
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How much of Gemma Rose Project’s total revenue is donated to animal rescue?
The real genuine answer to this is we don’t know yet! We are testing the limits of running a sustainable business while donating as much to animal rescue efforts as possible. As we continue to develop the strategy and methodology over the coming months, we’ll have a better handle on the exact percentage of our profits go to rescue efforts. We vow to be transparent with our customers every step of the way.